Wednesday, October 24, 2007

Where's The Beef?

Dvds are pissing me off lately.

Used to be, when you bought almost any DVD, you'd open it up and you would see something worth the $25 you paid for it. There would be a disc with nice artwork and a booklet or extras tucked into the little clip things on the left of the case interior. At worst you would have a scene selections sheet with chapters on it, usually laid out amongst photos or artwork pertaining to the movie.

That's what made buying DVDs so great - packed full of extras, both on and off the disc.

Recently? Not the case. (Pun intended.)

The last four or five movies I bought had nothing in them. Nada. Zip. Zilch. There was a bland, grey disc (or double-sided Fullscreen/Widescreen disc - a crime against God and Man) and nothing else. Granted, none of the discs were Special Editions, but only one of them (Transformers) came as anything other than a regular, plain DVD. There's just nothing left for the consumer anymore.

I can see why people pirate. If all I'm going to get is the movie and absolutely nothing else, why buy? Why not rent and burn, like I know so many others do? Why don't I just download them, if all I'm going to get is 90 minutes of whatever.

The music industry is slowly learning from the piracy battle. Make it worth our while to buy the physical media. Lots of artists are releasing albums with bonus Dvds, custom artwork, or innovative case design. They've tried to make us want the actual disc again.

Dvd makers are going to have to learn this lesson. Give me the extras - that's what I want. If you have to release a Special Edition, do so. (Transformers was a good idea - the only flaw was the the regular Dvd had nothing extra - not even deleted scenes.) You have to give the regular purchaser something, then they'll get hooked and lunge for the Special Editions - just like you want them too.

If you are going to fuck me over on the included contents, at least snap off those little clips inside the case so that they aren't staring at me, taunting me with what isn't there.

But stay away from this shit. I know it's eco-friendly. I know it'll save the planet. But I also know it'll look like crap on my Dvd rack - and that I just won't tolerate.


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