I was talking to someone yesterday at work, and out of the blue, they turned to me and said "You've seen that new banned Skittles commercial, right?" .
When I said that I had seen something about it on Reddit, (a site I waste waaay to much time on) but hadn't actually seen it, they went on for the next 5 minutes about how much I'd like it.
( I would link it here, but it kept getting pulled off YouTube, so just go find it yourself - I'm not your Mom.)
I went home and checked it out, and they were right - I laughed my ass off. As we were chuckling about it this morning, someone said they were amazed that Skittles even let that commercial be made, seeing as they couldn't air it.
Now I'm not sure if Skittles did make it or not, but if they didn't, they should have. The copy that I saw was over 200 thousand views, and it hadn't even been up that long. That's a huge number of people who sat down and actually watched the commercial for your product. With having a Pvr at home, I can barely recall the last time I even more than glanced at a commercial. (Fast forward, y'all.)
So that commercial served its purpose completely. People who probably don't watch commercials actively seeked it out, just to see what the hubbub was about. (Just to say, the dialogue was great, and the Skittles money shot is fantastic.) I don't even like Skittles, and now I'm writing about them.
So kudos to Skittles, (or whomever made it) and even though they weren't the first to use sex to sell something, at least they were fresh and bold with what they did. I'm sure that other companies will soon follow suit.
At least I hope so - I'm dying to see someone sexify Paper Towel. (Don't ask why.)